Bare it all.

Barelastics is a small, BIPOC- owned business. The product consists of a bra-adhesive that provides an easy solution for those who want to wear off-the-shoulder tops without squashing their efforts to be both confident and comfortable.

I created social media copy and came up with the brand’s tagline “Bare it all.” I also developed a social media strategy for Instagram, and a calendar for each of the brand’s characters.

Barelastics is more than just a product. The different personas I designed below, have their own traits and represent the BIPOC and LGBTQ+ community.